Role Title:                        CRM Executive

Department:                   Online

Reporting to:                 CRM Manager

Contract/Permanent:   Permanent

Job Purpose:     

To deliver best in class CRM activities across all markets but specifically France & Switzerland(FR), with a primary focus on delivering promotional newsletters and optimising the emails (content/display) at the different stages of the Contact Lifecycle.

Key Responsibilities:

  • Main responsibility will be the delivery of best in class promotional newsletters for the French & Swiss markets writing creative briefs, copy, briefing creative team, briefing webmasters on landing pages, building newsletters and identifying target audiences.
  • Optimising of Triggered (Lifecycle) communications (France & Switzerland predominantly)
  • Data checks and segmentation of the French & Swiss(FR) markets
  • Reporting on the performance of French & Swiss (FR) market email communications and taking insights to optimise communications
  • Supporting the CRM Manager in strategy development across all email communications for the French & Swiss (FR) markets
  • Delivery of the FY21 CRM targets as part of the CRM team

Essential Competencies/Skills:

  • Proven experience with email marketing or other suitable background (required)
  • Knowledge CRM tools (knowledge of Cheetah Digital Marketing Suite an advantage)
  • Basic knowledge in html/CSS
  • Understanding of data flows and targeting
  • Efficient with excellent attention to detail
  • Strong organisation skills
  • Analytical
  • Native French speaking and strong competency in English

Desired Competencies/Skills:

  • Data analytics interest a plus
  • Knowledge of Power BI an advantage
  • Fluency in another European language an advantage e.g. Spanish, Italian, German, Dutch etc

*As duties and responsibilities of the post holder change, the job description may be reviewed and amended as appropriate.

Employment Duration: Permanent
Location: Dublin

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