Role Title: CRM Executive
Reporting to: CRM Manager
To deliver best in class CRM activities across all markets but specifically France & Switzerland(FR), with a primary focus on delivering promotional newsletters and optimising the emails (content/display) at the different stages of the Contact Lifecycle.
- Main responsibility will be the delivery of best in class promotional newsletters for the French & Swiss markets writing creative briefs, copy, briefing creative team, briefing webmasters on landing pages, building newsletters and identifying target audiences.
- Optimising of Triggered (Lifecycle) communications (France & Switzerland predominantly)
- Data checks and segmentation of the French & Swiss(FR) markets
- Reporting on the performance of French & Swiss (FR) market email communications and taking insights to optimise communications
- Supporting the CRM Manager in strategy development across all email communications for the French & Swiss (FR) markets
- Delivery of the FY21 CRM targets as part of the CRM team
- Proven experience with email marketing or other suitable background (required)
- Knowledge CRM tools (knowledge of Cheetah Digital Marketing Suite an advantage)
- Basic knowledge in html/CSS
- Understanding of data flows and targeting
- Efficient with excellent attention to detail
- Strong organisation skills
- Native French speaking and strong competency in English
- Data analytics interest a plus
- Knowledge of Power BI an advantage
- Fluency in another European language an advantage e.g. Spanish, Italian, German, Dutch etc
*As duties and responsibilities of the post holder change, the job description may be reviewed and amended as appropriate.